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The European Union is a very segmented market in regards of regulations and laws if it comes to importing goods. Different classes with individual taxes and the required local representations makes it quite challenging to import.
Logistics, local requirements, customers for your product , labelling, different regulations and even processes to manage end to end tracking. Foreign markets are promising as much as they are challenging.
Your portfolio is what the market is asking for. You have the products that defines the local trends. But where to position your goods. Which distributor to choose. Quantity or quality, volume or price. Depending on the market, the decisions can be different for each positioning